Articles & Analysis — AEO Updates
Browse independent reporting, source-led research and practical analysis of Answer Engine Optimisation, AI search platforms and brand visibility.
Complete article index
Browse every published AEO Updates article.
- AI search reaches billions. That still does not tell us its market share Research · August 30, 2026
- AI search is generating transactions. We still do not know what visibility is worth Research · August 29, 2026
- What makes a brand show up in AI? Five studies point to its evidence environment Research · August 29, 2026
- People are not just searching with AI. They are using it to narrow decisions Research · August 29, 2026
- Half of Americans use AI search. That does not mean half of search moved to AI Research · August 29, 2026
- AEO has gone mainstream. Maturity has not. Research · August 28, 2026
- ChatGPT may represent 60% of standalone AI use. That changes how citation data should be weighted. Research · August 28, 2026
- Who owns AEO? Three surveys give three different answers Analysis · August 28, 2026
- YouTube is #1. LinkedIn is rising. Reddit just fell. Stop calling them ‘social’ Research · August 28, 2026
- One study says 52% of AI citations come from brand websites. Another says 2%. They may both be right. Research · August 27, 2026
- 3.4 billion sessions point the same way: AI may be moving websites downstream Research · August 26, 2026
- AI search may be moving the website down the funnel Analysis · August 25, 2026
- ChatGPT cited Reddit in 2 of 100 answers. The clue was in its searches Research · August 25, 2026
- Behind the AEO dashboard: how AI Search Intelligence is measured Analysis · August 25, 2026
- Search Console is exposing AI Mode follow-ups. Google still will not label them. Research · August 24, 2026
- ChatGPT’s listicle citation share fell by half after GPT-5.6 Research · August 23, 2026
- Publishers with OpenAI deals get 48% more ChatGPT citations. We do not yet know why. Research · August 22, 2026
- Google just gave publishers a new way into AI answers Platform News · August 21, 2026
- AI search cuts publisher traffic. New research finds users are not better off. Research · August 20, 2026
- AEO has entered its competitive phase. Optimisation alone will not keep you ahead. Strategy · August 19, 2026
- Nearly 1 in 11 retrieved pages may already be GEO-optimised Research · August 19, 2026
- AI visibility has no common denominator Analysis · August 19, 2026
- Reddit's ChatGPT Citation Share Collapsed. That Is a Warning for AEO. Research · August 18, 2026
- AI search is eating publisher traffic. Publishers are starting to fight back Analysis · August 17, 2026
- Ahrefs’ prompt index has passed 460 million. The methodology matters more than the headline Research · August 16, 2026
- What an AI visibility score is really measuring Research · August 16, 2026
- ChatGPT has an ad platform. Why it matters for AEO Platform News · August 16, 2026
- The keyword may not survive AI advertising as the primary unit of intent Analysis · August 16, 2026
- The 2026 AI Search Timeline: how OpenAI Ads turned answers into a commercial surface Research · August 15, 2026
- Profound shows the version of your site AI bots can actually read Platform News · August 15, 2026
- AI recommendations changed pension choices. That raises the stakes for AEO Research · August 14, 2026
- Perplexity says you cannot advertise to the machine Policy · August 14, 2026
- Getting into the AI consideration set is a different problem from winning it Research · August 14, 2026
- Google is quietly turning Search into an AI assistant Platform News · August 14, 2026
- What happens to AEO when the sources AI needs can no longer afford to publish? Analysis · August 14, 2026
- AI-referred shoppers are generating 41% more revenue per visit Research · August 10, 2026
- Reddit has become AEO's first spam battleground Analysis · August 9, 2026
- What happens to AEO when brands can pay to enter the answer? Industry · August 9, 2026
- What a query lattice looks like in practice: a CRM software example Strategy · August 6, 2026
- The query you never see is the one that matters most Strategy · August 6, 2026
- How ChatGPT Search actually works — and what it means for AEO Platform News · August 6, 2026
- The AI search industry has entered its measurement era Analysis · August 4, 2026
- The AEO Platform Market Is Fragmenting. That Is a Sign of Maturity, Not Confusion. Industry · August 4, 2026
- What Profound's Billboards Teach Us About AI Search Analysis · August 3, 2026
- The Media Is Finally Waking Up to AI Search. That Is a Bigger Story Than AI Search Itself. Analysis · August 3, 2026
- Users Pay $11 a Month to Keep Humans Out of Their AI Conversations Research · August 2, 2026
- CITABLE Is an Important Piece of the AI Optimisation Puzzle Analysis · August 2, 2026
- OpenAI Is No Longer the Undisputed Leader Analysis · August 1, 2026
- Stop Retrieving Documents. Start Retrieving Claims. Research · August 1, 2026
- Google Isn't Sending You Traffic Anymore. It's Distributing Your Brand. Analysis · July 31, 2026
- People Don't Want AI Making Their Decisions. They Want Something Better. Analysis · July 31, 2026
- Researchers Just Validated the Biggest Problem in AI Search Measurement Research · July 31, 2026
- 94% of Enterprises Plan to Increase AEO Investment. Here Is What That Really Means. Research · July 30, 2026
- The Cost of Saying No to AI Just Increased Analysis · July 30, 2026
- AI Visibility Is Booming. But Is Anyone Measuring the Right Thing? Analysis · July 30, 2026
- We Reverse-Engineered the HubSpot AEO Grader. Here Is How It Actually Works. Analysis · July 29, 2026
- AI Shopping Has Gone Mainstream. Consumers Still Check the Answer. Research · July 28, 2026
- Profound Reverse-Engineered ChatGPT Shopping. Here Is What 200,000 Prompts Revealed. Platform News · July 23, 2026
- Profound Is Now an Official Anthropic Connector. Here Is What That Actually Unlocks. Platform News · July 20, 2026
- To Win Local Leads in ChatGPT, You'll Need to Buy Yelp Ads Platform News · July 23, 2026
- HubSpot Enters the AEO Market With a Free Grader and a $50/Month Monitoring Tool Platform News · July 27, 2026
- Google's Biggest Quarter Ever — And What the Numbers Actually Mean for AI Search Company News · July 26, 2026
- The Most Important Marketing Investment You're Not Making Analysis · July 2026
- Beyond Domain Authority: The Five Domains of AI Visibility Analysis · July 2026
- Mapping the AEO Provider Landscape: Platforms, Agencies, and the Specialists Shaping AI Search Industry · July 2026
- Profound Raises $35M Series B Led by Sequoia as AI Search Race Heats Up Company News · August 2025
- Searchable Raises $14M at $85M Valuation as AI Search Becomes a Boardroom Priority Company News · May 2026
- Follow the Money: Why Private Equity and Venture Capital Are Betting Big on AEO Industry · July 2026
- WPP, Publicis, Omnicom: The Holdcos Are Embedding AEO — Just Not Calling It That Industry · July 2026
- Google AI Mode Crosses 1 Billion Users and Rewrites the Rules of Brand Discovery Platform News · July 2026
- Profound, Searchable, and AthenaHQ Ship Agentic Features as AEO Platform Race Accelerates Product News · July 2026
- Google AI Overviews Reaches 2 Billion Users and Adds Image Generation as Brand Stakes Rise Platform News · July 2026
- Microsoft Launches Citation Share Metric in Bing Webmaster Tools, Giving Brands a Direct Window into AI Visibility Platform News · July 2026
- ChatGPT Search Drops the Login Wall, Opening AI Search to the Full Web Platform News · July 2026
- Four Patterns in the AEO News Cycle That Tell Us Exactly Where This Is Heading Analysis · July 2026
- Perplexity Launches Brand Pages — Companies Can Now Claim Their Profile in AI Answers Platform News · July 2026
- Gartner: AEO Will Appear as a Standard Budget Line in 60% of Enterprise Marketing Plans by 2027 Industry · July 2026
- Anthropic Enables Inline Source Citations on Claude by Default — What It Means for Brand Visibility Platform News · July 2026
- OpenAI Launches ChatGPT Business Search — Enterprise Teams Can Now Query Internal Data Alongside AI Answers Platform News · July 2026
- The B2B Difference: How AEO Strategy Changes When You're Selling to Enterprise Accounts Analysis · July 2026
- Study Says GEO Doesn't Work. It's Asking the Wrong Question. Analysis · July 24, 2026
- AEO Is SEO, Plus Something SEO Never Had to Do Analysis · July 2026
- Paid Search Grew 122% in 15 Months — Even as AEO Reshapes Brand Discovery Industry · July 24, 2026
- G2: AI Is Making B2B Software Easier to Find and Harder to Buy Industry · July 24, 2026
- Small Study, Sharp Finding: Zero Unbranded Brand Mentions Across 90 AI Answers Industry · July 25, 2026
- Google AI Mode Hits 1 Billion Monthly Users. Queries Have Doubled Every Quarter. Platform News · July 25, 2026
- Semrush Analysed 126 Million AI Search Prompts. Here Is What Actually Drives Brand Visibility. Industry · July 25, 2026
- Open-Weight Models Are Half the AI Internet. Most AEO Strategies See None of It. Analysis · July 25, 2026
- Shopping Inside AI: Where It Stands, How to Win, and Who Takes the Market Analysis · July 25, 2026
- Why Apple Should Build the First Great North American Open-Weight Model Analysis · July 25, 2026
- Stripe Is Buying the Toll Booth for AI Queries. Here Is What That Means for Your Brand. Platform News · July 25, 2026
- Microsoft Is Quietly Replacing OpenAI Inside Copilot. Your AEO Strategy May Not Have Noticed. Platform News · July 25, 2026
- Washington Wants to Kill Chinese Open-Weight Models. Here Is Why That Would Be Bad for Everyone. Policy · July 25, 2026
- The Attribution Trap: Why Waiting for ChatGPT to Prove Your AEO ROI Is the Wrong Question Strategy · July 25, 2026
- Ranked Locally, Absent Everywhere Else Local Search · July 26, 2026
- The CMO's AEO Problem: Why AI Visibility Belongs in Your Agency Stack, Not Your Org Chart Strategy · July 2026